Soon Selected for First Cohort of Falls Fintech

The accelerator, sponsored by Central Payments, affirms Soon’s position as an elite Fintech startup

Today Soon takes its place in an exclusive group among 5 of the most exciting Fintech startups. Soon was singled out from hundreds of applicants to attend the first-ever cohort of Falls Fintech, a Central Payments Accelerator. By accepting this invitation, Soon is one step closer to bringing its first consumer product to market.

Along with an endorsement from the leading payments institution, Soon will be given access to some of the top minds in the industry to help accelerate the launch of public beta. In addition, Falls Fintech will provide significant relationships and resources, advancing Soon’s goal to bring Lifestyle Fintech to anyone who wants to improve their financial life.

“At Soon, we are committed to forming partnerships with only the most reputable institutions”, said Soon’s CEO Chris Lovato, “Our relationship with Central Payments and Falls Fintech puts us in a unique position to deliver the most secure and valuable consumer finance experience.

Soon’s founding team will have access to 10 weeks of valuable training in Sioux Falls, South Dakota, the headquarters of Central Payments. The accelerator will provide personalized support as the company prepares for future growth.

“We are thrilled to host the Soon team in our first cohort”, said Falls Fintech Managing Director Nikkee Rhody, “The application process was very competitive and Soon quickly rose to the top. Their smart debit card is on a new level in providing value to consumers. This is the real deal and we’re looking forward to helping them get their product into the hands of everyday consumers.”

For more information about Soon or to join the waitlist for early beta access, go to:

About Soon:

Soon simplifies finances by consolidating checking, saving, investing and goals into your existing cash flow. Soon’s Smart Debit Card automatically invests when you deposit, and divests your best performing asset when you spend, to increase purchasing power, deliver investment-level returns and help you accomplish important life goals.